Revitalise: A brighter focus on emerging artists.
Note: I have omitted specific details of this project to comply with my non-disclosure agreement.
Backstory and context
Boosted, an arts crowdfunding platform by The Arts Foundation (AF), connects artists with audiences, raising over $8,000,000 and kickstarting thousands of projects. With a 90% success rate, it simplifies giving to the arts, making it accessible and effective.
Boosted's evolving needs required a clearer integration with AF - to raise awareness of and help further fund the talented emerging artists on Boosted, via the AF website.
Project outcome
Not all of the tasks were completed, due to changes made to the project scope and the client’s decision to continue the project at a later date.
However, I did produce mobile designs which included clear integration between AF and Boosted, and proposed to:
Make it easy for users to navigate between AF and Boosted (through a shared banner)
Raise awareness of and funding for emerging artists on Boosted
My role
Revised site map
Low-fidelity wireframes
Mid-fidelity wireframes
The team
Vasuda Mistry
Brani Mead
Stakeholders
As defined by AF:
AF board of trustees, marketing and management teams
Users: Boosted artists and donors, AF artists, donors and sponsors, art enthusiasts
Project scope
The key functional elements to the website integration are outlined below. Previous user research had already been completed.
Create a single touchpoint across AF and Boosted websites
A new pathway for people to donate across both websites
Prototype: Create wireframes for AF and integrate a banner to connect AF and Boosted (both websites)
Upgrade the payment gateway
Integrate subscriber and mail pathways
Testing with users was out of the scope of this project
The process
With previous user research already completed, time was mostly spent on the highlighted elements below. Due to time and budget constraints, plus changes in project requirements, the project was cut short.
Problem statement
New artists, art enthusiasts and donors need a clearer way to navigate between the AF and Boosted websites, because established donors and regular visitors aren’t always aware of the connection between the two brands. This is a problem because new artists are missing out on potential extra funding to get the support and attention their projects need.
Site maps
I visited all pages and subpages of the AF website to create the existing sitemap and see the website’s current structure, then I regrouped pages to make iterations new simplified site maps. This resulted in clearer paths to Boosted, from the AF website.
Click here to see iterations I created of simplified site maps.
Low-fidelity wireframes
These were created using Version 1 of the site map (see the link above). Wireframes for mobile were designed first to make the best use of space for content of the pages.
Click here to see the low-fidelity wireframes.
Mid-fidelity wireframes
After validating designs with stakeholders, mid-fidelity wireframes were created to demonstrate integration between Boosted and AF, as well as the simplified information architecture. A small sample of the wireframes I created are shown below.
Click here to see all versions of the wireframes.
Retrospective
Challenges
As one of my first projects with a client, My biggest challenge was keeping up with changes made to the project scope and adjusting to a non-linear process. It was difficult to know if my work would be used by the client. To overcome this challenge, I sought advice from the other designer in my team, engaged in discussions with the client more regularly for updates and increased focus on the problem to be solved.
What can be improved?
Next time, if there are changes to the project scope, I would: Ask stakeholders questions earlier in the process to gain more clarity on what they are asking for and determine limitations to time and budget, if possible.